Welcome to Season 3 of Just Power! For years I’ve heard utility customers being referred to as ratepayers. Sounds so transactional. But here's the thing: when nearly half of American households struggled to pay their energy bills last year, we're clearly dealing with a human crisis, not just a business transaction.

In this episode, I’m getting real about what it actually means to engage with our communities during these rough times. I share 8 powerful ways energy leaders can nurture (yes nurture, not just “serve”) their communities with practical ideas for building trust, offering support, and showing that people matter more than just their bill. This isn't about being nice – it's about building resilient communities. It’s about elevating the human side of energy.

Here’s what we’ll dig into:

• Why trust starts with real, ongoing relationships, not just transactions.
• How to move from service to nurture - and why that shift builds long-term loyalty.
• The power of storytelling over spreadsheets when it comes to community connection.
• How to measure the human impact of your programs, not just the financials.
• Why energy equity rollbacks do more damage than you think, and how to hold the line.
• How celebrating your community’s wins (big or small) builds real goodwill.

Got a nurturing story or approach? Share in the comments. We want to know!

About Host, Carolyn Parrs
Carolyn Parrs is the CEO of Mind Over Markets, a branding and messaging firm that helps sustainable businesses and energy organizations communicate with clarity and power. Learn more at:
Website: https://mindovermarkets.com/
Facebook: https://www.facebook.com/mindovermarkets
LinkedIn: https://www.linkedin.com/in/carolynparrs/

About Just Power Podcast
The Just Power Podcast is about creating a clean energy future without leaving anyone behind. Created and hosted by Carolyn Parrs, it features energy experts, policymakers, tribal voices, and community champions who are working to make clean, affordable and reliable energy accessible to everyone.

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