Our guest on this episode is my friend Mel Noakes, Head of Sponsorship and Events at Santander, and co-founder, with me, of the event industry’s largest mentoring and training provider, Elevate.

Mel has worked both agency and client side and has spent the last 20 years creating and delivering world-class brand experiences and sponsorship activations globally for Santander, Sony Ericsson and Sony Mobile, Shell, L'Oreal, Budweiser, Jack Daniels, and Disney to name just a few. She’s also been lucky enough to work on some of the most iconic sponsorship properties including Ferrari, Formula 1, Williams Racing, UEFA Champions League, the World Cup, and Santander cycles. She’s also a successful coach and a published author.

She says, get comfortable with being uncomfortable because that’s where the magic happens.

Our sound and mix engineer is Matteo Magariello and our producer is Peter Kerwood.

Elevate is a pioneering free mentoring programme that has been designed with a specific goal in mind – to inspire, inform and empower people within the event industry.

Elevate operates, thanks to the generosity of our partners and supporters. Our partners are: Cvent, Jack Morton Worldwide, Live Union, Powwow Events, Protein STUDIOS (venue partner), PSP, The Production Department, We Are Collider and CastleBell Ltd, SPECIAL SAUCE TRAINING LTD (training partner), Times Ten Coaching, Nic Neal (people and culture partners). Our Supporters include; Trivandi, TRO and Xquisite Productions. Together, we’re changing lives, careers and the events industry for the better.

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