Our next guest is the wonderful Charlotte Mair, founder and managing director of The Fitting Room, an award-winning agency she founded seven years ago with just £17.22 in her bank account.

She believes culture comes first and it's at the heart of everything she does. She runs her agency driven by a deep understanding of sub-cultures that go on to shape popular culture and influence behaviour.

Her fail fast mantra has shaped so much of her career and business. She believes that failure isn’t the end, in fact it’s a step to where you want to get to.

Charlotte has just got back from New York where she has been working with Idris Elba to promote his new Netflix film Luther: The Fallen Sun.

This podcast was powered by Wonder, an independent specialist creative events agency reimagining what’s possible across business experiences. They do this by helping businesses think differently about how they connect with the people that matter to them. We hugely appreciate their support in bringing this podcast series to life.

Our sound and mix engineer is Matteo Magariello and our producer is Peter Kerwood.

About Elevate

Elevate is a pioneering free mentoring programme that has been designed with a specific goal in mind – to inspire, inform and empower people within the event industry.

Elevate operates thanks to the generosity of our partners and supporters; We Are Collider, Owl Live, Special Sauce, The Hoxton, ABPCO, CastleBell, event:decision, TIMES x10 and TRO. Together, we're changing lives, careers and the events industry for the better.

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