This one is for the Swifties and anyone who is interested in learning more about the marketing and communications strategy behind Taylor Swift! In the season two finale, Dr. Alyse Lancaster walks us through her Taylor Swift themed class at the University of Miami’s School of Communications. Dr. Lancaster uses this class to tie pop culture into the communication space to help students remember the concepts better. From teasing releases to the legal battle of Taylor owning her early albums, Dr. Lanscaster covers it all.

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Editing by Muffy Lavens
Theme song courtesy of Ben Kunkel/Professor Soup

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