This episode explains why November and December are critical for client newsletters: people are more emotionally receptive, spending time with family, and open to feel-good messaging. Keep your newsletter cadence to strengthen relationships and fend off competitors.

Practical tips include theming issues for the holidays, timing to avoid key dates, mixing online and offline tactics, including personal stories or client shout-outs, and using inserts or subtle calls-to-action. Templates and custom options are available to help you get an issue out now.