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How to design assumption-killing interview questions
Manage episode 522493777 series 3685711
We reframe user interviews as assumption-killing tools that reduce risk and reveal real behavior. We walk through desirability, viability, and feasibility, then show how to design hypotheses, ask better questions, avoid bias, and synthesize patterns that matter.
• reframing interviews from validation to risk reduction
• the big three risks desirability, viability, feasibility
• pipeline from belief to hypothesis to question
• behavior over opinions as the core signal
• four evidence types past, present workflow, emotion, decision criteria
• direct vs indirect questions and when to use each
• avoiding leading language, hypotheticals, and founder energy bias
• synthesis signals repeated pain, workarounds, delay, resistance
• designing interviews that expose gaps rather than soothe egos
Chapters
1. Why Interviews Aren’t Validation (00:00:00)
2. Desirability, Viability, Feasibility (00:00:57)
3. From Beliefs To Testable Hypotheses (00:02:16)
4. Evidence Over Opinions (00:03:33)
5. Direct vs Indirect Questions (00:05:16)
6. Leading Language And Bias (00:07:07)
7. Synthesis And Repeated Patterns (00:08:39)
8. Uncomfortable Truths And Next Steps (00:09:41)
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