In episode twelve of Jr. Moguls, April Taylor breaks down how exceptional customer service creates the foundation for business longevity and customer loyalty. Taylor outlines five essential principles for young entrepreneurs: being kind, communicating clearly, following through on promises, fixing mistakes quickly, and going the extra mile with personal touches. She explains how feedback, staying connected, and celebrating customers transforms single purchases into ongoing relationships that fuel business growth through word-of-mouth marketing. Taylor provides a simple yet effective script for handling service mishaps: "I'm really sorry that happened. Let's make it right" - turning potential problems into trust-building opportunities. Parents learn their critical role in modeling these behaviors daily, from thanking someone who holds a door to professional business interactions. The episode concludes with an invitation to download resources and connect with Taylor directly through the Junior Moguls website as she previews next week's focus on setting long-term vision and strategy.