Welcome back to Journey to the Sunnyside! If you listened to Part One, we talked about the cultural shift behind the rise of NA drinks. In this episode, we’re pulling back the curtain on the business side. Sean Goldsmith, co-founder of The Zero Proof, shares how he went from blogging about the movement to running one of the largest online NA retailers in the country — with more than 500 SKUs, national distribution, and their own brands. We get into early grind stories, raising capital at the right moment, how they decide which products make the cut, and why 93% of their customers still drink alcohol. This is a great look at what it takes to build a brand inside a movement. Let’s dive in.

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Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.