In this thought-provoking episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni challenge a question that many business owners are quietly asking:

"Why bother with a website when LinkedIn is doing the job?"

Sparked by a real workshop encounter, the discussion explores why owning your digital real estate matters more than ever, even when social platforms seem to be delivering results.

It's all about credibility, control, visibility beyond walled gardens, and future-proofing your business in an unpredictable digital landscape.

Jonny and Pascal also tackle the intriguing rise of AI-generated podcasts, asking whether we'd actually listen to content created entirely by artificial intelligence, and what this means for content creators and website owners.

Plus, discover powerful design tools from Microsoft and beyond, and learn the specific website adjustments you should implement this week to enhance user experience and search visibility.

If you're a business owner, marketing leader, or anyone responsible for building lasting brand authority online,this episode is essential listening.

❓ Why Do I Need a Website If My LinkedIn Profile Is Working Well?

LinkedIn is a powerful platform, but you don't own or control it, algorithms can change overnight.

A website gives you complete control over your brand narrative, look, feel, and messaging.

Your brand isn't just a logo and font, it's a feeling. A website delivers that emotional connection far better than a uniform social profile.

• Visibility beyond LinkedIn: Only a fraction of your potential audience is active on LinkedIn.
• Websites enable scalability and lead generation through case studies, testimonials, and strategic content.
• Future-proofing: Digital platforms shift constantly. Owning your website protects you from platform dependency.
• LinkedIn content has limited shelf life—website content remains accessible and discoverable for years.
• A website allows you to play the Google game (and the AI discovery game), increasing long-term visibility.

❓ Would I Actually Listen to a Podcast Generated Entirely by AI?

Based on the Adweek article "AI Is Disrupting Everything. Why Not Podcasting?" by Mark Stenberg:

AI podcasts are already here: Startups are creating thousands of episodes for under £1 per episode.

Both hosts agree: Yes, they would listen to AI podcasts, but only if the content provides value.

• Jonny regularly uses Notebook LM to transform research and strategies into engaging podcast-style audio.
• Pascal uses Microsoft Copilot to generate custom six-minute podcasts on specific topics for his commute.
• Two types of listeners exist: Those who want content (where AI excels) and those who want connection (where humans win).
• AI suits "disposable" content: News roundups, weather, sports, business updates, and educational summaries.
• Humans excel at storytelling and connection: Interviews, emotional narratives, and authentic conversations.
• Hybrid approach recommended: Use AI for functional content, human creativity for connection-driven material.
• Website application: Consider using AI to create audio roundups of your written content, clearly labelled as AI-generated.

❓ What Design Tools Can Help Me Create Professional Visuals Quickly?

MS Designer (Jonny's pick):

Microsoft's AI-powered graphic design platform at designer.microsoft.com

• Perfect for businesses already in the Microsoft ecosystem.
• Seamless integration with Office tools and workflows.
• Extensive template library with embedded AI assistance.
• Ideal for creating website graphics, social media posts, and marketing materials efficiently.

A creative, artistic AI image generation platform at creator.nightcafe.studio

• Distinctly different from Canva—focuses on artistic, striking visuals.
• Perfect for creating eye-catching e-book covers, article headers, and social media graphics.
• Gamified community features: Gift creations to earn points and unlock advanced features
• Excellent for achieving that "wow factor" first impression in your content.

❓ What Immediate Website Changes Will Improve Performance This Week?

Jonny's Call to Action:

Install a Heatmap Tool to understand exactly how users interact with your site.

• Tools to consider: Hotjar, Microsoft Clarity (free), or Crazy Egg.
• Track where users scroll, click, hover, and spend time.
• Identify usability issues and content placement problems.
• Use video recordings of user sessions to spot where visitors get lost or confused.
• Make data-driven decisions about layout, button placement, and content hierarchy.

Refresh and diversify your content sources for news roundups and thought leadership articles.

• AI summaries favour a more eclectic range of sources than traditional Google search results.
• Break out of your echo chamber—discover new perspectives and authoritative voices.
• Update your reference spreadsheet with fresh, diverse sources of trends and insights.
• This improves your chances of being cited in AI-generated summaries and search overviews.
• Better source diversity strengthens your content's credibility and reach.

🔑 Key Takeaways — What You’ll Learn (with timestamps)

01:47 – You Ask, We Answer: "I don't have a website, LinkedIn works fine for me"

02:54 – Jonny's response: Five reasons you still need a website

05:09 – Pascal's approach: Longevity and control of your content

06:27 – Playing the Google game beyond LinkedIn's limits

07:00 – Website Stories: AI-generated podcasts disrupting the industry

09:02 – Would you listen to an AI podcast? Jonny's perspective

10:41 – Pascal's experience with Copilot and custom podcast creation

12:07 – Content vs. connection: Two types of podcast listeners

14:04 – Repurposing content and AI voice assistants

16:06 – Website Engine Room: MS Designer for Microsoft users

17:00 – Pascal's pick: Night Café Studio for artistic, striking visuals

19:31 – Website Call To Action: Install heatmap tools to understand user behaviour

20:42 – Pascal's call to action: Diversify your content sources

22:14 – Breaking out of echo chambers for better AI summary inclusion

🔎 SEO Keywords & Tags:

website vs LinkedIn profile, AI-generated podcasts, podcast automation tools, Notebook LM for content, Microsoft Copilot podcasts, heatmap tools for websites, user behaviour tracking, Microsoft Clarity free tool, Hotjar website analytics, MS Designer Microsoft, Night Café Studio AI art, diversifying content sources, Google AI summaries optimisation, website heat mapping

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• Jonny Ross
• Pascal Fintoni

About the Hosts

Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.