))
Reaching the informed B2B buyer, recap 4 - winning B2B examples
Manage episode 498040334 series 3681247
Content provided by Jon Reed of diginomica and Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed of diginomica and Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.
…
continue reading
248 episodes
Share
