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420 - October 12, 2025 - Eight-years!

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Manage episode 512784150 series 1751319
Content provided by Jon Cronshaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Cronshaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week marks eight years since I started this podcast—back in October 2017, I recorded the first episode, and here we are in 2025, still going strong!I reflect on the lessons I’ve learned about author branding, especially as I launch my new pen-name, J. Cronshaw, focused entirely on domestic psychological thrillers. Narrowing the audience has made everything—from messaging to marketing—so much easier.Branding has always been a challenge for me. I’ve wrestled with how to define what I do when my books range from dark fantasy to wacky steampunk to near-future sci-fi. Maybe I should have embraced pen-names earlier… but then again, setting up a new website, newsletter, and socials has been a lot of work.

  continue reading

421 episodes

Artwork
iconShare
 
Manage episode 512784150 series 1751319
Content provided by Jon Cronshaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Cronshaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week marks eight years since I started this podcast—back in October 2017, I recorded the first episode, and here we are in 2025, still going strong!I reflect on the lessons I’ve learned about author branding, especially as I launch my new pen-name, J. Cronshaw, focused entirely on domestic psychological thrillers. Narrowing the audience has made everything—from messaging to marketing—so much easier.Branding has always been a challenge for me. I’ve wrestled with how to define what I do when my books range from dark fantasy to wacky steampunk to near-future sci-fi. Maybe I should have embraced pen-names earlier… but then again, setting up a new website, newsletter, and socials has been a lot of work.

  continue reading

421 episodes

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