In this episode, John sits down with longtime real estate leader Jim Pruett for a powerful reminder of what actually drives success in this business: fundamentals, discipline, and treating your business like a real business.

Jim breaks down why 87% of agents fail, the mindset shift required to survive in today's market, and the simple systems and habits that have allowed him to build a long-term, consistent, and respected real estate business.

From setting up your business like a CEO, to mastering the purchase agreement, to building world-class community relationships, this episode is packed with timeless truths agents desperately need—especially those who keep getting distracted by shiny objects instead of focusing on the work that matters.

If you feel overwhelmed, inconsistent, or unsure what to focus on to grow, this episode is the clarity punch-in-the-face you've been needing.

• The "employee-to-CEO" mindset shift every new agent must make

• Why shiny objects are draining your money and killing your momentum

• The power of joining a team to dramatically increase your odds of success

• Setting up your business like a real CEO: accounting, legal, brand assets, and systems

• Why your email, your URL, and your online profiles matter more than you think

• The necessity of consistency across photos, bios, and digital presence

• How checklists, workflows, and repeatable processes create freedom

• Why systems must be "living documents" that evolve as your business grows

• The role of CRMs, automation, and organized procedures for scale

• How to build real, human connections—online and offline

• The key difference between transactional contacts and real influence

• Why "contacts sprout contracts" is still one of the truest principles in real estate

• How Jim's community involvement (especially the Riverfront Development Committee) became a long-term lever for influence and opportunity

• Why agents struggle to articulate value and how to fix it

• How to confidently have the hard conversations with buyers and sellers

• Why your presence alone should add value to every transaction

• Why every agent should reread the purchase agreement weekly

• How pre-listing inspections reduce future friction

• The essential difference between working in your business vs. on your business

• Blocking out noise, avoiding distractions, and staying focused on what matters

• The power of being a "slave to your calendar"

• Forecasting and knowing your numbers like a true operator

• How the right rooms and the right relationships change your trajectory

• The mindset of professionals: "Do it until you can't get it wrong."

Resources & Mentions

• The E-Myth Revisited – Michael Gerber

• Profit First – Mike Michalowicz

• Choose Your Enemies Wisely – Patrick Bet-David

• The Checklist Manifesto – Atul Gawande (Chapter 1 recommended)

• Honey Badger Nation

• John Kitchens Executive Coaching → JohnKitchens.coach

Final Takeaway

Success isn't complicated—it's consistent. The agents who win aren't the ones chasing noise or shortcuts… they're the ones who master the basics, know their value, build real relationships, and operate like CEOs.

As Jim puts it: "Professionals do it until they can't get it wrong."

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