Episode Overview

In this episode of the John Kitchens Coach Podcast, John sits down with Joel Perso to unpack a powerful shift in strategic thinking—focusing not on what’s changing, but on what isn’t.

Rooted in a game-changing quote from Jeff Bezos, this conversation will challenge how you plan, market, lead, and scale your real estate business heading into the second half of the decade.

John and Joe break down the unchanging truths about real estate, leadership, and marketing—and why doubling down on these fundamentals is the fastest path to long-term success, no matter what the market does.

Whether you’re a solo agent or running a 1,500-unit team, this episode will help you reframe the chaos, eliminate the noise, and build your strategy on rock-solid ground.

Key Topics Covered What Doesn’t Change (and Why It Matters)

• The Bezos quote that flipped the script on strategy

• Why obsessing over change creates fear and stalls execution

• How anchoring into certainty creates leverage and clarity

Trust: The Ultimate Decision Maker in Real Estate

• Why every real estate transaction still comes down to trust

• The difference between honesty and transparency (and why it matters)

• How time, value, and consistency build unshakable influence

Becoming the True Local Expert

• Why Zillow can’t beat hyper-local knowledge

• The fast-track to positioning yourself as the authority in your market

• Why “how’s the market?” is your biggest opportunity to stand out

The Best Marketer Always Wins

• Why marketing—not sales—wins the real estate game

• The non-negotiable marketing content agents must create now

• Why storytelling and search-based content are the future of agent visibility

Owning the Full Real Estate Ecosystem

• How to turn customer acquisition into business ownership

• Why every agent should consider strategic partnerships or equity in trades

• The importance of tracking every vendor touchpoint to unlock leverage

Your Business Grows as You Do

• Why personal development is the real bottleneck to your business growth

• The 10% Rule: Investing in your mind to multiply your income

• Why self-leadership is the foundation of all team leadership

Homeownership Still Wins

• Why the narrative that “people don’t want to buy homes anymore” is a lie

• Real data behind buyer behavior, affordability, and demand

• Why long-term opportunity still belongs to those who play offense

Positioning, Pain, and Profit

• Why agents must shift from being vitamins to painkillers

• The power of solving real problems in today’s economy

• How to identify, speak to, and market around client pain points

Resources Mentioned

• Jeff Bezos strategy quote on “what won’t change”

• EXP Realty’s tech-forward leadership in 2024

• CTE and vendor tracking systems

• ChatGPT and AI-driven local marketing strategies

• “The Future Is Faster Than You Think” by Diamandis and Kotler

• Boardroom coaching initiative by John Kitchens + Joe

“People don’t buy information—they buy solutions. Solve a real problem. Be the painkiller, not the vitamin.” – John Kitchens

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