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Taylor Swift, Beyonce, & Stan Culture: How Pop Stars Create Mega-Fans that Stay Loyal AF
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Before we knew what stan culture was, we knew what it felt like to be changed by a song—and that kind of parasocial connection that shapes who we follow, what we buy, and who we become. Mega-fandom isn’t an accident, it’s carefully created, and it's something that can be replicated.
Let’s talk about how stan culture is engineered to build brand loyalty through some of the biggest artists in the entertainment industry by forging deep parasocial relationships, and creating communities that show up.
From Taylor Swift's "Swifties" and Beyonce's "Bey Hive" to that one artist who changed your life when you were 11—this is Stan Culture Explained and broken down step-by-step for how brands (and you) can use it to build a loyal audience through the lens of identity, psychology, and strategy.
💡 What You’ll Learn:
- Why fans stay loyal—and how to ethically engineer that for your brand or mission.
- The role of Social Identity Theory in music fandoms, brand culture, and leadership.
- Looking into the qualities of major fandoms like the Swifties and Bey Hive, and how they mastered the attention economy.
-The difference between influence and intimacy—and why it matters now more than ever.
#stanculture #parasocialrelationships #swifties #taylorswift #parasocial #beyhive #brandloyalty
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Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.
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