Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Why Your Online Store Conversion Rate is Dropping
Manage episode 473978490 series 2365308
Content provided by Jandre de Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jandre de Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What You're Going to Learn in This Video:Discover the #1 reason your online store conversion rate is dropping in 2025, and it's not what most people think. Learn why shoppers typically need 16 touchpoints before making a purchase, how increasing competition impacts your conversion rates, and the practical psychological tactics you can implement to stand out from competitors and boost sales.🤔 Who Am I?I'm the founder of V8 Capital (Est. 2023), a private investment arm that invests in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R250M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. Channel has weekly video uploads, make sure your notifications are turned on!⏱ Timestamps:0:00 - Introduction to Conversion Rate Challenges0:47 - Why Your Support Matters for This Content1:30 - The Explosion of Competition in E-commerce2:38 - The 16-Touchpoint Reality of Online Shopping3:57 - Why Most People Don't Buy on First Visit4:51 - The Customer Journey Between Multiple Sites6:46 - How Increasing Competition Affects Conversion8:44 - The Evolution from Monopoly to Market Saturation10:55 - How to Stand Out Among Competitors12:32 - Technical vs. Psychological Conversion Factors14:14 - Why Psychology Is 80% of Conversion Success15:06 - The In-Store Experience vs. Online Shopping16:34 - How Physical Retail Handles Objections19:23 - The "If It Was Free" Objection Handling Technique20:06 - Leveraging Product Descriptions as Virtual Salespeople21:49 - Creating Distinction to Minimize Comparison Shopping💡 Key Insights Covered:How technology has lowered barriers to entry for e-commerce competitorsThe multi-touchpoint reality of modern customer journeysWhy technical website issues are only 20% of the conversion equationHow to translate in-person sales techniques to online experiencesThe psychology behind effective product descriptionsValue-to-price ratio as the ultimate conversion driver🔎 Hashtags:#EcommerceConversion #ConversionRateOptimization #OnlineRetail #DigitalMarketing #ProductDescription #CustomerJourney #ConversionPsychology #EcommerceTips #ValueProposition #CompetitiveAdvantage🔎 Related Searches:how to improve e-commerce conversion rates, product description optimization, psychological marketing tactics, e-commerce competitive analysis, online shopping customer journey, conversion rate psychology, value proposition enhancement, e-commerce objection handling, digital retail strategy, increasing online store sales
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Manage episode 473978490 series 2365308
Content provided by Jandre de Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jandre de Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What You're Going to Learn in This Video:Discover the #1 reason your online store conversion rate is dropping in 2025, and it's not what most people think. Learn why shoppers typically need 16 touchpoints before making a purchase, how increasing competition impacts your conversion rates, and the practical psychological tactics you can implement to stand out from competitors and boost sales.🤔 Who Am I?I'm the founder of V8 Capital (Est. 2023), a private investment arm that invests in and grows small to medium-sized businesses with a portfolio of brands that are collectively doing R250M+ per annum. I'm also the founder of South Africa's Top 1% digital marketing agency, V8 Media that has done over a billion rand in sales for direct-to-consumer brands. On this channel I share everything I've learnt in the last decade around how to build better businesses. Channel has weekly video uploads, make sure your notifications are turned on!⏱ Timestamps:0:00 - Introduction to Conversion Rate Challenges0:47 - Why Your Support Matters for This Content1:30 - The Explosion of Competition in E-commerce2:38 - The 16-Touchpoint Reality of Online Shopping3:57 - Why Most People Don't Buy on First Visit4:51 - The Customer Journey Between Multiple Sites6:46 - How Increasing Competition Affects Conversion8:44 - The Evolution from Monopoly to Market Saturation10:55 - How to Stand Out Among Competitors12:32 - Technical vs. Psychological Conversion Factors14:14 - Why Psychology Is 80% of Conversion Success15:06 - The In-Store Experience vs. Online Shopping16:34 - How Physical Retail Handles Objections19:23 - The "If It Was Free" Objection Handling Technique20:06 - Leveraging Product Descriptions as Virtual Salespeople21:49 - Creating Distinction to Minimize Comparison Shopping💡 Key Insights Covered:How technology has lowered barriers to entry for e-commerce competitorsThe multi-touchpoint reality of modern customer journeysWhy technical website issues are only 20% of the conversion equationHow to translate in-person sales techniques to online experiencesThe psychology behind effective product descriptionsValue-to-price ratio as the ultimate conversion driver🔎 Hashtags:#EcommerceConversion #ConversionRateOptimization #OnlineRetail #DigitalMarketing #ProductDescription #CustomerJourney #ConversionPsychology #EcommerceTips #ValueProposition #CompetitiveAdvantage🔎 Related Searches:how to improve e-commerce conversion rates, product description optimization, psychological marketing tactics, e-commerce competitive analysis, online shopping customer journey, conversion rate psychology, value proposition enhancement, e-commerce objection handling, digital retail strategy, increasing online store sales
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Similar to Jandre de Beer - How to Build a Better Business
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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