Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The Secret Behind Old School's Massive Growth
Manage episode 503014356 series 2365308
Content provided by Jandre de Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jandre de Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, filmed live at the Stitch Elevate E-commerce Event 2025, we sit down with Steph, co-founder of Old School, to uncover the secrets behind the brand’s incredible rise. You’ll hear how a simple idea sparked by nostalgia became a nationwide phenomenon, the strategic steps Old School took from online sales to kiosks and retail stores, and the marketing consistency that fueled their momentum. Steph also shares powerful lessons on cashflow management, reinvestment strategies, using scarcity to drive demand, and why backing South Africa’s e-commerce opportunity is a smart long-term play.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:06 - Introduction & Welcome with Steph from Old School0:34 - How Old School Started: The Rugby World Cup Moment1:37 - From Nostalgia to National Pride: Expanding Beyond Rugby2:39 - The Early Struggles & Pre-COVID Stagnation3:39 - The Power of Consistency in Ads & Playing the Long Game4:12 - Bootstrapping & Managing Cashflow Without Investors5:09 - Stage 1: Online Only – Low Overheads, Product Testing5:57 - Stage 2: Kiosks & Malls as Low-Risk Growth Channels6:36 - Stage 3: Opening Iconic Brick & Mortar Stores6:50 - Lessons Learned: Risks, Lawsuits & Partnerships7:55 - Balancing Strengths Between Founders8:17 - Why Marketing is the Biggest Growth Lever8:52 - Reinvestment Strategy: Spend as Much as You Can Profitably10:23 - Metrics That Matter: Beyond ROAS10:57 - Shopify Hacks: Scarcity & Back-in-Stock Apps12:25 - Payment Gateways & the Impact of Apple/Google Pay13:55 - South Africa’s E-Commerce Opportunity15:38 - Online vs Retail: How They Support Each Other16:42 - The Next 5–10 Years of Online Growth in SA17:25 - Final Advice for Entrepreneurs: Differentiation is Key18:22 - Closing Thoughts & Lessons from Consumer Behaviour🔎 Hashtags#OldSchool #BusinessGrowth #EcommerceSuccess #SouthAfricaBusiness #BrandBuilding #MarketingStrategy #Entrepreneurship #EcommerceTips #ScalingABrand #CustomerAcquisition #MarketingConsistency #StartupJourney #BusinessLessons #GrowthHacks #RetailVsOnline #NostalgiaMarketing #BrandDifferentiation #CashflowManagement #SAEntrepreneurs #EcommerceSouthAfrica🔎 Related Searches:how Old School brand startedOld School South Africa growth storyecommerce brand building strategieshow to grow a clothing brand onlinescaling from online to retail storesmarketing strategies for South African brandscashflow management for startupsusing scarcity in ecommerce marketingShopify growth hacks for clothing brandspayment gateways for South Africa Shopifybootstrapping a fashion businessbrand differentiation strategies🔑 Keywords:Old School brand, South Africa ecommerce, marketing consistency, bootstrapping business, scaling clothing brand, Shopify apps, scarcity marketing, customer lifetime value, omnipresent marketing, reinvestment strategy, cashflow management, retail vs online growth, payment gateways, Apple Pay South Africa, Google Pay South Africa, nostalgia marketing, ecommerce hacks, consumer behaviour, South African entrepreneurship, brand differentiation🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:Instagram: / officialjandredebeer TikTok: / officialjandredebeer LinkedIn: / jandredebeer
125 episodes
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Manage episode 503014356 series 2365308
Content provided by Jandre de Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jandre de Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, filmed live at the Stitch Elevate E-commerce Event 2025, we sit down with Steph, co-founder of Old School, to uncover the secrets behind the brand’s incredible rise. You’ll hear how a simple idea sparked by nostalgia became a nationwide phenomenon, the strategic steps Old School took from online sales to kiosks and retail stores, and the marketing consistency that fueled their momentum. Steph also shares powerful lessons on cashflow management, reinvestment strategies, using scarcity to drive demand, and why backing South Africa’s e-commerce opportunity is a smart long-term play.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:06 - Introduction & Welcome with Steph from Old School0:34 - How Old School Started: The Rugby World Cup Moment1:37 - From Nostalgia to National Pride: Expanding Beyond Rugby2:39 - The Early Struggles & Pre-COVID Stagnation3:39 - The Power of Consistency in Ads & Playing the Long Game4:12 - Bootstrapping & Managing Cashflow Without Investors5:09 - Stage 1: Online Only – Low Overheads, Product Testing5:57 - Stage 2: Kiosks & Malls as Low-Risk Growth Channels6:36 - Stage 3: Opening Iconic Brick & Mortar Stores6:50 - Lessons Learned: Risks, Lawsuits & Partnerships7:55 - Balancing Strengths Between Founders8:17 - Why Marketing is the Biggest Growth Lever8:52 - Reinvestment Strategy: Spend as Much as You Can Profitably10:23 - Metrics That Matter: Beyond ROAS10:57 - Shopify Hacks: Scarcity & Back-in-Stock Apps12:25 - Payment Gateways & the Impact of Apple/Google Pay13:55 - South Africa’s E-Commerce Opportunity15:38 - Online vs Retail: How They Support Each Other16:42 - The Next 5–10 Years of Online Growth in SA17:25 - Final Advice for Entrepreneurs: Differentiation is Key18:22 - Closing Thoughts & Lessons from Consumer Behaviour🔎 Hashtags#OldSchool #BusinessGrowth #EcommerceSuccess #SouthAfricaBusiness #BrandBuilding #MarketingStrategy #Entrepreneurship #EcommerceTips #ScalingABrand #CustomerAcquisition #MarketingConsistency #StartupJourney #BusinessLessons #GrowthHacks #RetailVsOnline #NostalgiaMarketing #BrandDifferentiation #CashflowManagement #SAEntrepreneurs #EcommerceSouthAfrica🔎 Related Searches:how Old School brand startedOld School South Africa growth storyecommerce brand building strategieshow to grow a clothing brand onlinescaling from online to retail storesmarketing strategies for South African brandscashflow management for startupsusing scarcity in ecommerce marketingShopify growth hacks for clothing brandspayment gateways for South Africa Shopifybootstrapping a fashion businessbrand differentiation strategies🔑 Keywords:Old School brand, South Africa ecommerce, marketing consistency, bootstrapping business, scaling clothing brand, Shopify apps, scarcity marketing, customer lifetime value, omnipresent marketing, reinvestment strategy, cashflow management, retail vs online growth, payment gateways, Apple Pay South Africa, Google Pay South Africa, nostalgia marketing, ecommerce hacks, consumer behaviour, South African entrepreneurship, brand differentiation🔗 Links:Need someone to do your marketing for you? https://v8media.co.zaNeed investment for your business? https://v8capital.co.za📱 Follow Me on Social Media:Instagram: / officialjandredebeer TikTok: / officialjandredebeer LinkedIn: / jandredebeer
125 episodes
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Similar to Jandre de Beer - How to Build a Better Business
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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