Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Brand Building Secrets Most Business Owners Get Wrong w/ Costa Carastavrakis
Manage episode 456120055 series 2365308
Content provided by Jandre de Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jandre de Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
🗒️ What You're Going to Learn in This Video: In this video, we dive deep into the psychology of brand building with marketing expert Costa. Learn why your brand name isn't as important as you think, discover the secrets behind billion-dollar brands like Sorbet, and understand what actually matters when building a lasting business. We break down common branding mistakes, explore real-world success stories, and reveal practical strategies you can implement immediately. 🤔 Who Am I? Hi, I'm Jandre, the founder of the Top 1% Marketing Agency, V8 Media, and CEO of the V8 Group! Together with my guest Costa, who has helped create multiple successful brands including Sorbet (which sold for over a billion rand), we're sharing insider knowledge about what really makes brands succeed. Whether you're just starting out or looking to scale your existing business, this episode will transform how you think about branding and marketing. 👀 Follow Me On: 👉Instagram: / officialjandredebeer 👉TikTok: / officialjandredebeer 👉LinkedIn: / jandredebeer ⏱Timestamps ⏱ Timestamps: 0:00 - Introduction & Guest Background 2:13 - What Makes Costa Tick: Marketing & Branding Journey 3:07 - The Evolution of Marketing: It's Broader Than You Think 6:09 - The Story Behind Sorbet's Brand Name 8:56 - Creating Butternut: Brand Name Innovation 12:28 - The Human Element vs AI in Branding 13:22 - Sorbet's Success Story: From Name to Billion-Dollar Brand 14:29 - Your Brand Name Is Not Your Brand 16:47 - The Apple Effect: How Experiences Shape Brands 19:41 - Common Brand Building Mistakes 22:16 - Finding the Balance in Brand Research 26:35 - Brand Evolution & Name Changes 31:01 - The Importance of Brand Descriptors 36:10 - Industry Context in Brand Building 39:23 - Brand Name Evolution Examples 42:21 - When to Refresh Your Brand 46:11 - Final Thoughts: Action Over Analysis 47:08 - The Energy of Action vs Thought 🔎 Hashtags #businessbranding #brandstrategy #marketingtips #entrepreneurship #brandbuilding #businesssuccess #marketingstrategy #brandidentity #businessgrowth #startuptips #smallbusiness #branding101 #businessadvice #marketingexpert #businesstips #brandawareness #growyourbusiness #marketingsuccess #brandmarketing #businessstrategy 🔎 Related Searches: how to create a successful brand name, what makes a brand successful, brand building strategies, how to name your business, successful brand examples, brand strategy for small business, how to build brand identity, brand development process, how to make your brand stand out, branding mistakes to avoid 🔑 Keywords: brand building, brand strategy, business naming, brand development, marketing strategy, brand identity, business growth, brand success, brand psychology, market positioning, brand evolution, customer experience, brand value, business scaling, brand differentiation, marketing expertise, brand recognition, customer loyalty, brand consistency, market disruption
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Manage episode 456120055 series 2365308
Content provided by Jandre de Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jandre de Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
🗒️ What You're Going to Learn in This Video: In this video, we dive deep into the psychology of brand building with marketing expert Costa. Learn why your brand name isn't as important as you think, discover the secrets behind billion-dollar brands like Sorbet, and understand what actually matters when building a lasting business. We break down common branding mistakes, explore real-world success stories, and reveal practical strategies you can implement immediately. 🤔 Who Am I? Hi, I'm Jandre, the founder of the Top 1% Marketing Agency, V8 Media, and CEO of the V8 Group! Together with my guest Costa, who has helped create multiple successful brands including Sorbet (which sold for over a billion rand), we're sharing insider knowledge about what really makes brands succeed. Whether you're just starting out or looking to scale your existing business, this episode will transform how you think about branding and marketing. 👀 Follow Me On: 👉Instagram: / officialjandredebeer 👉TikTok: / officialjandredebeer 👉LinkedIn: / jandredebeer ⏱Timestamps ⏱ Timestamps: 0:00 - Introduction & Guest Background 2:13 - What Makes Costa Tick: Marketing & Branding Journey 3:07 - The Evolution of Marketing: It's Broader Than You Think 6:09 - The Story Behind Sorbet's Brand Name 8:56 - Creating Butternut: Brand Name Innovation 12:28 - The Human Element vs AI in Branding 13:22 - Sorbet's Success Story: From Name to Billion-Dollar Brand 14:29 - Your Brand Name Is Not Your Brand 16:47 - The Apple Effect: How Experiences Shape Brands 19:41 - Common Brand Building Mistakes 22:16 - Finding the Balance in Brand Research 26:35 - Brand Evolution & Name Changes 31:01 - The Importance of Brand Descriptors 36:10 - Industry Context in Brand Building 39:23 - Brand Name Evolution Examples 42:21 - When to Refresh Your Brand 46:11 - Final Thoughts: Action Over Analysis 47:08 - The Energy of Action vs Thought 🔎 Hashtags #businessbranding #brandstrategy #marketingtips #entrepreneurship #brandbuilding #businesssuccess #marketingstrategy #brandidentity #businessgrowth #startuptips #smallbusiness #branding101 #businessadvice #marketingexpert #businesstips #brandawareness #growyourbusiness #marketingsuccess #brandmarketing #businessstrategy 🔎 Related Searches: how to create a successful brand name, what makes a brand successful, brand building strategies, how to name your business, successful brand examples, brand strategy for small business, how to build brand identity, brand development process, how to make your brand stand out, branding mistakes to avoid 🔑 Keywords: brand building, brand strategy, business naming, brand development, marketing strategy, brand identity, business growth, brand success, brand psychology, market positioning, brand evolution, customer experience, brand value, business scaling, brand differentiation, marketing expertise, brand recognition, customer loyalty, brand consistency, market disruption
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Similar to Jandre de Beer - How to Build a Better Business
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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