))
36. How to get users on your app from day one | Michelle Kennedy
Manage episode 494330880 series 3607084
Nearly 10,000 apps are uploaded to the app store every week, and most of them are ignored. So how do you launch one that becomes a movement?
In this episode of All About Business, we’re joined by Michelle Kennedy, founder and CEO of Peanut; the social networking app that has transformed how women connect and help each other through every stage of motherhood.
What does it take to walk away from a top executive role and start from scratch? From pitching with nothing but a deck, to raising over $23 million, to building one of the most trusted platforms for women online, listen to Michelle's story and find out.
We dive into her strategy for building a matchmaking app that attracts millions of users, how to validate your idea before you build it, and the biggest lessons she’s learned as a female founder.
Michelle also opens up about the hardest parts of fundraising, how she built traction without a product, and why not every business should take venture capital.
01:42 Introduction - Michelle Kennedy
01:54 Peanut - Social Media App
09:09 Raising Money
11:34 Advice on Deck, Pitch, Value Proposition
15:56 Not Every Business Needs the Venture Capital Path
20:04 I Wouldn't Have Done It If I Knew ...
24:25 Achieving Critical Mass - The Network Effect
27:40 Start Without Building The App
33:34 Peanut Start Her Fund for Women
36:48 Advice to Family Women on Starting a Business
46:59 Curiosity Spawns New Ideas
50:10 Why A Book In The Digital Age?
54:57 Reed Interview Round - What Gets You Up Monday Morning?
56:39 Where Michelle Sees Herself in Five Years
Links
Download Peanut app from Google Play:
All About Business is brought to you by Reed Global. Learn more at: www.reed.com
This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk
40 episodes
Share
