134 - Jasravee Kaur Chandra on How Do You Make Content That Converts in Seconds?
Manage episode 503586696 series 3273085
AI assistants don’t list. They recommend. Write content that is the answer — or stay invisible. AI lifts content with clarity, structure, and decision utility. Nothing else. If your page can’t deliver 3 takeaways in 5 seconds, AI won’t lift it.
AI Chooses Winners. Are You One of Them?
AI assistants are not listing options. They are recommending answers. As Jasravee puts it, “If your content can’t be the answer, you’re invisible.”
Why Smart Teams Win
A clinic saw just 0.5% traffic from AI referrals. Yet that tiny trickle converted 23x higher. Why? Because decision-ready content beats raw volume.
3 Rules for AI-Ready Content
• Clarity: “Short decisive lines.”
• Structure: “Summary boxes, bullets, comparison tables.”
• Decision Utility: “Help someone choose now.”
Proof from Brands
Nykaa wins by comparing serums with one-line verdicts. Flipkart earns AI recommendations with clean comparison tables. Healthcare sites that answer “Do I need teleconsult or in-person?” win bookings.
Takeaway
As Jasravee says, “If you can extract three takeaways in five seconds, your page is liftable.” Stop chasing awareness. Prioritize consideration and decision.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
134 episodes