Titan’s MD, C K Venkataraman, explains how Tanishq won over Indian customers by combining classic jewellery styles with innovative marketing and business thinking.

Highlights

💍 Bridging Tradition and Modernity: Tanishq successfully blended traditional Indian jewellery aesthetics with contemporary designs to appeal to a wide range of customers.

💖 Emotional Storytelling: The marketing campaigns often incorporated emotional narratives that resonated deeply with Indian values and family traditions.

✨ Innovative Business Practices: Tanishq introduced innovative practices to the Indian jewelry market, such as fixed pricing and transparent gold purity standards.

🇮🇳 Catering to Indian Sensibilities: The brand carefully considered and catered to the diverse cultural and regional preferences within India.

🚀 Brand Evolution: Tanishq demonstrated a willingness to evolve and adapt to changing consumer preferences and market trends, ensuring long-term success."Creative thinking happens not just inside or outside the box, but at the edge of the box."

Welcome to Jagged With Jasravee (JWJ)—where thought-provoking conversations with industry leaders spark fresh perspectives on marketing, branding, innovation, consumer behavior, and emerging trends.

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [email protected]

#Tanishq #Jewellery #IndianWeddings #Titan #BrandStory #KaratMeter #CulturalMarketing #FashionVsCulture #TraditionReimagined #WeddingJewellery #CustomerExperience #BrandTransformation #PremiumJewellery #TrustBuilding #RetailRevolution s #MadeInIndia #EthnicJewellery #TanishqWedding #TanishqStory