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The Ride to Visibility: Building Loyalty and Community with Jill Kelly
Manage episode 455078958 series 3496095
In this episode, Jill Kelly, owner of Red Bicycle Communications, takes us through her career journey, from her early days at a top advertising agency in Halifax to founding her own marketing firm in Lloydminster in 2014. Jill shares insights into how the marketing landscape has evolved, emphasizing the importance of building a strong brand identity, maintaining consistent messaging, and utilizing digital tools like social media and Google My Business. She underscores the value of SEO, a user-friendly website, and a solid online presence to help local businesses stand out. Jill also discusses the need for regular website updates, authentic branding, and a well-defined strategy to engage clients and boost business visibility.
Jill and host Sharon explore the essential elements of a strong brand, such as differentiation and emotional connection with customers. Jill explains how market research and brand strategy can help businesses navigate today’s competitive environment and highlights the significance of collaborating within the marketing industry and building community ties. She shares examples of how Red Bicycle has fostered partnerships with other marketing professionals to provide comprehensive support to clients. In closing, Jill offers actionable insights for businesses looking to enhance their brand strategy.
About Jill Kelly
Jill Kelly is the brand strategist and owner of Red Bicycle, a creative marketing agency based in Lloydminster. Jill is a hometown girl, born and raised. While she has lived across Canada, she always finds her way back home. After obtaining her Bachelor of Management and Bachelor of Arts simultaneously through the University of Lethbridge, Jill started her career at a top advertising agency in Halifax, Nova Scotia, where she fell in love with advertising, marketing, and design.
Jill returned to her hometown of Lloydminster in 2013 and soon opened Red Bicycle Communications, where she works with various local and provincial businesses and non-profits to build a better and stronger brand. You'll often find her giving back to the community, studying for her Masters in Marketing, or spending time at the lake with her family and friends when she's not at the office.
Resources discussed in this episode:
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Contact Sharon DeKoning | It's Time Promotions:
- Website: itpromo.ca
- LinkedIn: Sharon DeKoning
- Facebook: It’s Time Promotions
- Google: It’s Time Promotions
Contact Jill Kelly | Red Bicycle:
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