In this episode, Sharon de Koning shares her insights on the transformative power of building strong relationships in business. Sharon highlights the value of connecting with suppliers, competitors, and the local community to drive business growth and credibility. She offers actionable advice on engaging with community groups like local chapters of BNI, the Chamber of Commerce, and local trade shows.

Sharon also emphasizes the importance of fostering supplier relationships through clear communication, timely payments, and trust, which can lead to better pricing, faster service, and exclusive product access. Her unique perspective on collaborating with competitors—such as referring clients and co-hosting events—creates a supportive environment that benefits all parties involved.

Sharon’s approach to customer relationships is equally compelling, focusing on genuine connections, understanding their needs, and delivering excellent service. She shares how small actions, like remembering customer preferences, can increase loyalty. Throughout the episode, Sharon encourages listeners to step out of their comfort zones, engage with their communities, and embrace collaboration as a path to sustainable business success. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical tips and real-world examples to inspire your business journey.

Resources discussed in this episode:

• BNI - Business Networking International
• Toastmasters International
• Chamber of Commerce - Lloydminster
• Startup Lloydminster
• Brand Advantage Expo

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Contact Sharon DeKoning | It's Time Promotions:

• Website: itpromo.ca
• LinkedIn: Sharon DeKoning
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