Gemma Hallett shares why you need to live in a functional app on a young persons smartphone and why ‘actions’ are happening away from social media. Your presence and visibility on a functional app is crucial! It’s where the “action” happens.

So when it comes to raising awareness of your career opportunities for Generation Z, you best make sure it's in a compartmentalised place on their smartphone to make the application and get their info... relying on social media with a link to a job description page wont cut it anymore, it's a huge frustration and pain point for Gen Z.

But focusing just on the social media aspect right now, we share with you our learning and insights into this generation.

You can find out more about miFuture at www.miFuture.co.uk or on @miFutureApp across social channels, or connect with Gem on LinkedIn