EP 9 Tami LaTrell
Manage episode 501691732 series 3649277
Summary
Songwriter, music publisher, and business consultant Tami LaTrell is here to share her incredible journey through the music industry.
We'll dive into how technology has completely changed the game, the crucial importance of understanding intellectual property, and the real challenges independent artists face in a super saturated market. Tami will also talk about founding Mezzo Agency to help artists get their royalties and unclaimed money. Plus, she shares why accountability is key for artists, producers, and publishers, and how education can help creators get paid fairly.
Whether you're an aspiring artist, a seasoned pro, or just love music, Tami’s insights will give you a fresh perspective on the evolving world of music.
Tami LaTrell shares her journey as a songwriter, music publisher, and business consultant in the music industry. She discusses her experiences in songwriting, collaboration, and the evolution of music production technology. Tami emphasizes the importance of understanding intellectual property and the challenges independent artists face in today's saturated market. She reflects on her inspirations, the role of gatekeepers, and the changing value of music in the digital age. Tami's insights provide valuable lessons for aspiring artists navigating the complexities of the music business. In this conversation, Tami LaTrell discusses the significant changes in the music industry, particularly the decline in earnings for artists and producers due to budget cuts and the rise of streaming. She shares her journey in founding Mezzo Agency to help artists navigate the complexities of royalties and unclaimed money. Tami emphasizes the importance of accountability among artists, producers, and publishers, and highlights the need for education in the music business to ensure that creators are compensated fairly for their work.
Chapters
00:00 Introduction to Tammy LaTrell
07:20 The Evolution of Music Production
07:33 Ownership and Copyright in Music
54:28 The Importance of Education for Artists
58:40 The Impact of Technology on Music Value
01:00:31 The Role of Gatekeepers in the Music Industry
01:02:36 Disparities in Music Royalties
01:06:52 The Changing Landscape of Music Production
01:12:07 The Human Experience in Music Creation
01:19:04 Negotiation Strategies for Creatives
01:20:37 The Birth of Mezzo Agency
01:23:03 Navigating the Music Industry's Challenges
01:27:49 The Importance of Claiming Royalties
01:30:59 Understanding the MLC and Other Revenue Streams
01:36:39 The Role of Attorneys in Music Contracts
01:45:14 Creating a Win-Win Environment in the Music Business
01:47:50 The Treasure of YouTube and Royalties
01:48:22 Legacy Artists and Unclaimed Money
01:49:21 The Shift in Music Consumption
01:50:31 Accountability in Music Publishing
01:51:26 Building a Supportive Music Community
01:53:50 The Importance of Business Acumen for Creators
01:54:58 Continuous Learning in the Music Industry
01:56:17 Finding Hidden Revenue Streams
01:57:48 The Role of Clubs in Music Revenue
02:01:38 The Need for Music Registration Inspections
02:03:17 The Ecosystem of Music Relationships
02:09:57 Sustaining the Music Industry
02:10:25 Lightning Round with Tami LaTrell
02:11:55 Levels 2 This Full OUTRO.mp4
02:12:39 1_33_ intro tami, fatboi, sensei _ aug 18, 2025_levels_2 this.mp4
10 episodes