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The Power of Listening: Sell More by Understanding Your Customer
Manage episode 485138749 series 3668074
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Victor Felix discusses brand storytelling and the importance of listening to people's stories to understand how to sell to them.
He introduces a strategy of building emotional resonance by finding common ground and asking about key problems. Felix uses the analogy of "bourbon chicken" samples at the mall to explain how offering free, valuable information can lead potential customers to a larger offering.
He emphasizes that providing expertise and solving problems through content like podcasts and webinars builds trust and ultimately drives sales.
Connect with Victor Felix:LinkedIn: https://www.linkedin.com/in/brandstrategistvictorfelix/Website: https://communityleadershipnetworkus.com/
Connect with Justin:LinkedIn: https://www.linkedin.com/in/justin-itee-walker/Instagram: https://www.instagram.com/iteecmd/Facebook: https://www.facebook.com/ITeeCMD/
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