In this episode of the Multiverse Leadership Podcast, Justin ITee Walker speaks with Katrina Purcell, founder of Katrina Purcell LLC, about the importance of growth operations consulting, embracing failure, building resilience, and the role of processes in business.

They discuss the challenges of ego and funding, the value of networks, and the significance of hiring strategically. Katrina emphasizes the need for founders to empower their teams, leverage AI, and take small steps towards growth while continuously improving their operations.

Connect with : Katrina Purcell
Linkedin: https://www.linkedin.com/in/katrina-purcell/
Website: https://www.katrinapurcell.com/

Connect with Justin:
LinkedIn: https://www.linkedin.com/in/justin-itee-walker/
Instagram: https://www.instagram.com/justiniteewalker
Facebook: https://www.facebook.com/ITeeCMD/

Multiverse Leadership Podcast Guest!
“If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!”

Chapters

00:00 Introduction to Growth Operations Consulting
02:56 The Importance of Embracing Failure
06:05 Building Resilience and Seeking Help
09:03 The Role of Processes and SOPs in Business
11:54 Empowering Teams and Delegation
14:51 Navigating Ego and Funding Challenges
17:57 The Balance of Control and Trust in Leadership
25:27 The Journey of Mentorship
27:52 Overcoming Solopreneur Challenges
30:44 Mapping Out Business Growth
33:56 The Role of AI in Business
36:53 Documenting Processes for Efficiency
39:41 Finding Help in Unconventional Places
42:33 Empowering the Next Generation
44:07 Taking Small Steps Forward