The episode provides an extensive white paper on the strategic necessity of personal and expert branding for professionals in the IP field. It explains that traditional methods of gaining recognition are no longer sufficient, emphasising the critical role of digital visibility and a strong online presence for building client trust and market differentiation. The episode outlines core principles for successful branding, including authenticity, focus, and consistency, and details various digital channels and content formats, such as LinkedIn, expert blogs, and webinars. Furthermore, it introduces the IP Subject Matter Expert Model facilitated by the IPBA Connect platform, which offers a structured ecosystem to help IP professionals manage their digital footprint, systematically grow their reputation, and translate visibility into measurable business development outcomes.

Show Notes

📌 Here you can download the white paper on personal and expert branding for IP experts from the** 📝IP Business Academy Blog** 👉 Link

📌 Here you will find an overview of the exchange of experiences at Weickmann and Weickmann on digital business development for IP experts with all presentations, slides, and contributions: 👉 Link

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub 👉 Link

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025: 👉 Link

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management: 👉 Link

📌The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here: 👉 Link

📌 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions. 👉 Link

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term: 👉 Link