Koukounis emphasises the often-overlooked value of incremental improvements and advocates for closer collaboration between engineers and IP departments to identify and protect these innovations through patents. The discussion uses the example of modified excavator teeth to illustrate how strategic IP design can secure market advantages. Ultimately, the piece argues for a shift in perspective where IP is viewed as a strategic business asset rather than just a cost, requiring better understanding at the executive level and encouragement of inventive thinking among engineers.

Show Notes

📌 Here you can find the summary post of the live interview on the 📝𝗜𝗣 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗕𝗹𝗼𝗴: 👉 Link

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025 👉 Link

📌 Here is the recorded live interview as a part of the 🖥️𝗜𝗣 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗧𝗮𝗹𝗸𝘀: 👉 Link

📌 Here you can register for the VDI/VPP seminar in April: 👉 Link

📌 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Here you can find the page on “IP an Innovation” at the 🔗𝗱𝗜𝗣𝗹𝗲𝘅
👉 Link

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term. Here you can find the glossary entry “Innovation Process”: 👉 Link

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management: 👉 Link

📌 The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here: 👉 Link

📌 Here you can find Wasilis Koukounis on LinkedIn: 👉 Link