This kickoff episode of our Personal Growth series explores how intellectual property experts can use digital marketing to build visibility, credibility, and influence. In a world where professional relevance is increasingly shaped online, having a strong digital presence is no longer optional—it’s essential. You'll learn why platforms like LinkedIn matter, how to position your expertise, and what tools and techniques help IP professionals stay visible and valuable in a digital-first environment. Whether you're just getting started or looking to refine your strategy, this episode helps you understand the mindset and methods behind effective digital marketing—tailored specifically for the IP field.

Show Notes

📌 How digital marketing empowers modern IP professionals: From hidden expert to trusted voice. 👉 Link

📌 A step-by-step email course to help IP professionals build visibility through digital marketing. 👉 Link

📌 🌱 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗛𝘂𝗯 is a platform created by and for the IP community, offering practical tools and insights to help professionals grow their careers and strengthen their digital visibility 👉 Link

📌 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions. 👉 Link

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management: 👉 Link

📌 The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here: 👉 Link