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The AI Growth Engine: Lessons from HubSpot's Kieran Flanagan
Manage episode 524712441 series 3321523
Content provided by Intel Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Intel Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, unpacks how AI is reshaping go-to-market strategies. He shares real examples of companies transforming customer acquisition and retention with AI, and explains where the biggest enterprise-ready impacts are emerging—lead scoring, predictive forecasting, and hyper-personalization.
Kieran also dives into how leaders can introduce AI into GTM structures without chaos, why AI agents may become co-pilots for product launches, and how to strike the right balance between efficiency and innovation. Along the way, he offers a glimpse into the AI-driven marketing playbook he would build today, and the GTM innovations from startups that excite him most.
#IntelAI #HubSpot #Go-to-Market #AI-Support-Agents #AI-adoption #Future-proof-AI-marketing
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Manage episode 524712441 series 3321523
Content provided by Intel Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Intel Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, unpacks how AI is reshaping go-to-market strategies. He shares real examples of companies transforming customer acquisition and retention with AI, and explains where the biggest enterprise-ready impacts are emerging—lead scoring, predictive forecasting, and hyper-personalization.
Kieran also dives into how leaders can introduce AI into GTM structures without chaos, why AI agents may become co-pilots for product launches, and how to strike the right balance between efficiency and innovation. Along the way, he offers a glimpse into the AI-driven marketing playbook he would build today, and the GTM innovations from startups that excite him most.
#IntelAI #HubSpot #Go-to-Market #AI-Support-Agents #AI-adoption #Future-proof-AI-marketing
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