Reimagining Intellectual Property in the Age of Luxury Tech: I’m curating this exclusive side event in Geneva on September 1 during the Luxury Innovation Summit. Limited seats, apply now to join the conversation.

On this episode, we discuss how the explosive growth of the influencer economy has created a fascinating new frontier in intellectual property law, where personal brands clash with corporate interests and digital avatars raise unprecedented legal questions.
This episode unpacks the high-stakes IP battles reshaping the $20 billion influencer industry, revealing how savvy creators protect their most valuable asset, their identity. Through compelling case studies like Charli D'Amelio's strategic trademark registrations and the legendary "Battle of the Kylies" between Jenner and Minogue, we explore how influencers transform fleeting social media fame into lasting, legally-protected brand equity.
But the legal landscape doesn't just apply to human influencers. We venture into the uncanny valley of virtual personalities like Lil Miquella and Noonoouri, examining how these digital beings, composed entirely of intellectual property, navigate contracts, licensing, and disclosure requirements. As luxury brands increasingly embrace these pixel-perfect ambassadors who never age and never sleep, the boundaries between creative assets and personas continue to blur.
The global response to these challenges reveals fascinating cultural and legal differences. From Tennessee's groundbreaking AI-ELVIS Act protecting voice rights to China's comprehensive regulations on "deep synthesis" content, we witness how legal frameworks worldwide are evolving to address deepfakes, digital cloning, and the ownership of virtual identities.
Whether you're an influencer building your personal brand, a marketer navigating partnership agreements, or simply curious about the legal infrastructure behind social media fame, this episode offers crucial insights into who truly owns your digital presence—and how to protect it. Remember: in the high-stakes world of influence, the law isn't here to rain on your parade; it's here to ensure you own the parade itself.
Subscribe now to explore the intersection of intellectual property and digital influence, and join us at the Luxury Innovation Summit 2025 in Geneva this September for our special event on IP in the age of luxury technology.

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