If you’re copying and pasting straight from ChatGPT, you might be unknowingly publishing bad data. Or worse, biased messaging.

In this episode of Instant Xpertise: Marketing, we unpack one of the most overlooked risks of using AI: accepting its first output without questioning what’s actually true.

Yvette and Shari reveal how generative AI tools confidently serve up bold claims, fake stats, and outdated information, and what smart marketers should do instead.

You’ll learn:

• Why AI is like a fast-talking vendor in a global marketplace

• The 3 critical questions to ask before trusting any AI output

• How to prompt for fact-checking and bias detection

• Why building verification into your workflow protects your brand, and your reputation

If you care about brand integrity, accuracy, and smart use of AI, this episode is essential listening.

🎧 Listen now and learn how to make AI your assistant, not your liability.

Find out more at xpromos.com/ai