Sales is not about pushing products, it is about solving real problems. In this episode, Instacom’s Sales Director, Pierre Slabbert, takes us inside the company’s relationship-driven sales approach, where matching the right solution to the right client is the ultimate goal. We explore the unique challenges businesses face in South Africa, from infrastructure gaps to economic pressures, and how Instacom navigates them to deliver impactful results. Pierre shares practical insights into building trust, understanding client needs, and staying ahead of market trends in the IoT and security space. Whether you are in sales, business development, or simply looking to grow your organisation through smarter solutions, this episode offers valuable lessons you can apply today.