In this episode, Director of Persyou, Nicholas McKie connects with Amanda Karr, Director of marketing and communications at the University of Texas, Austin, one of the biggest colleges in the US. The changing landscape of higher education in the US in explored with Amanda outlining how marketing is being adapted to meet the needs of a new type of student embarking on a different type of college experience. Key marketing strategies such as 'concierge marketing' and 'nurture' campaigns are identified and described providing you with ideas on how to attract students to your own institution. This is a fantastic conversation from a leading education marketing Director outlining ways forward for a sector in transition.

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