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Lucy Barbor - We Are Masterplan

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Manage episode 497283516 series 3141733
Content provided by Ed Cotton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Cotton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From digital media planner to Chief Strategy Officer - and now she's on a mission to democratize strategy for everyone.

This is a podcast interview I did with Lucy Barbor, a strategy consultant and educator who's flipping the script on how we think about strategic thinking.

After rising through the ranks to become CSO at PHD UK and Global Strategy Partner at Dentsu, Lucy made a bold move: she decided to take strategy out of the boardroom and into the hands of anyone hungry to learn.

Her philosophy? Strategy shouldn't be this mysterious, gatekept discipline that only a select few can master.

In our conversation, we dive into:

  • How she approaches teaching strategy to make it truly accessible
  • The biggest misconceptions people have about strategic thinking
  • What she learned climbing the ladder in competitive agency environments
  • Her framework for breaking down complex strategic problems

If you've ever felt intimidated by strategy or wondered how the best strategists think, this one's for you.

  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 497283516 series 3141733
Content provided by Ed Cotton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Cotton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From digital media planner to Chief Strategy Officer - and now she's on a mission to democratize strategy for everyone.

This is a podcast interview I did with Lucy Barbor, a strategy consultant and educator who's flipping the script on how we think about strategic thinking.

After rising through the ranks to become CSO at PHD UK and Global Strategy Partner at Dentsu, Lucy made a bold move: she decided to take strategy out of the boardroom and into the hands of anyone hungry to learn.

Her philosophy? Strategy shouldn't be this mysterious, gatekept discipline that only a select few can master.

In our conversation, we dive into:

  • How she approaches teaching strategy to make it truly accessible
  • The biggest misconceptions people have about strategic thinking
  • What she learned climbing the ladder in competitive agency environments
  • Her framework for breaking down complex strategic problems

If you've ever felt intimidated by strategy or wondered how the best strategists think, this one's for you.

  continue reading

149 episodes

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