Streaming platforms are like super highways on which those who own vehicles ride. Content creators use these platforms to distribute and share content with their target audiences and masses. It is not enough for them to become subject matter experts; they should master the workings and functioning of digital online platforms. This helps them choose the platforms that will help them distribute their content. Secondly, the process of creating content involves researching the subject. In this conversation, we focus on audio content distributed via digital platforms like online radio, podcasting, and webcasts. The complete beginner’s guide to audio content creation published by Yellowbrick Blog, www.yellowbrick.co, audio content creation entails the following competencies: understanding audio content creation, choosing the right equipment, creating engaging scripts, recording and editing, enhancing your audio content, publishing and distributing, engaging with the audiences, and continuous learning and improvement. The following are the critical steps in the creation of audio content:

* scriptwriting

* choosing the right equipment

* creating structure

* engaging content

* recording and editing software

* capture and enhance audio content

* adding background music and sound effects to enhance the listening experience

* producing podcast

* distribution of the podcast

* post-show service

We produce content through talk shows that are conceptualised, developed, hosted, and distributed. The building blocks of the shows are identifying the topic, conducting research, identifying guests (subject matter experts), defining the purpose (goals and objectives) of the show, planning for the show, hosting the show, packing the content into podcasts, and distributing the episodes.