Join us for an enlightening episode of MRII's Insights and Innovators podcast, featuring a conversation with Jeff Krentz, a seasoned expert in mergers and acquisitions within the market research industry. Hosted by Katie Gross, the discussion delves into the nuances of raising capital, the importance of product-market fit, and strategic decisions companies must make between organic growth and acquisitions.

Krentz shares valuable insights on the essential factors that drive successful investments, how to attract the right investors, and the dynamic balance required during company growth and integration. Learn about the transformative impact of the acquisition of TNS by Kantar, and the critical elements that contribute to successful mergers.

Whether you're involved in leadership, analysis, or just entering the industry, this episode provides key takeaways on facing mergers with optimism and adaptability, ensuring you seize opportunities presented by industry changes. Dive into the future of market research and what trends lie ahead.