In this episode, Keith uncovers the hidden value inside your business—your intellectual property. From unique processes to proprietary frameworks, we explore how identifying, organizing, and systematizing your IP can unlock new levels of value, scalability, and impact. You'll learn how to recognize the IP you already have, how to structure it into repeatable systems, and why doing so is a game-changer for growth. Whether you're a solopreneur or scaling a team, this episode will help you turn what you know into what your business grows.