Hey listeners! In this episode we are going to dig into some key data trends we expect to see in 2025, including data monetization, media mix modeling, behavioral data, and more. We emphasize the importance of data democratization and fostering a data-driven culture within organizations to drive innovation and efficiency. We also explore how natural language processing tools can enhance business strategies. This episode blends casual holiday chatter with valuable insights aimed at helping you understand the critical role of data in business growth. Don't forget to subscribe and share if you enjoyed our conversation. Happy holidays!

00:00 Holiday Season Kickoff

00:41 Decorating for Christmas

01:51 Thrifting for Holiday Decor

02:53 Data and Holiday Trends

04:05 Welcome to Insightly

06:14 Data Monetization and Products

12:59 Media Mix Modeling

23:11 Integrating Customer Data for Effective Marketing

23:38 B2B vs B2C: Tailoring Your Strategy

24:16 Leveraging Peer Referrals in Marketing

26:33 The Power of Natural Language Processing

28:36 Exploring AI Tools for Data Analysis

30:36 Ad Hoc Analysis with AI

32:29 Building a Data-Driven Culture

37:20 Mission Critical: The Importance of Data

43:36 Final Thoughts and Call to Action

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