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The One Thing Podcasters Should Track Instead of Downloads | Tom Rossi

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Manage episode 451274419 series 2633070
Content provided by Courtney Elmer | PodLaunchHQ.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Courtney Elmer | PodLaunchHQ.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads.

Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting.

If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in.

0:48 - Why Video Isn’t the Lead Actor in Podcasting

1:36 - Why Downloads Don't Tell the Whole Story

3:31 - The Most Powerful Way to Stay Motivated in Podcasting

6:25 - The Real Stats Behind Today's Top-Performing Podcasts

10:13 - The One Question to Ask Before You Quit Podcasting


Episode Links:

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

  continue reading

340 episodes

Artwork
iconShare
 
Manage episode 451274419 series 2633070
Content provided by Courtney Elmer | PodLaunchHQ.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Courtney Elmer | PodLaunchHQ.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads.

Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting.

If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in.

0:48 - Why Video Isn’t the Lead Actor in Podcasting

1:36 - Why Downloads Don't Tell the Whole Story

3:31 - The Most Powerful Way to Stay Motivated in Podcasting

6:25 - The Real Stats Behind Today's Top-Performing Podcasts

10:13 - The One Question to Ask Before You Quit Podcasting


Episode Links:

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

  continue reading

340 episodes

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