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ICYMI: Does Trader Joe's Do Retail Media?

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Manage episode 473056057 series 2282708
Content provided by Trader Joe's. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trader Joe's or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We get a lot of questions at Trader Joe’s. And we see things in the news that make us ask questions, too. Recently, we’ve seen a bunch of stories about so-called “Retail Media.” So what the heck is Retail Media, and does Trader Joe’s do it? In a nutshell, Retail Media is all about using screens and media and technology in retail stores, ostensibly to replace humans. That doesn’t make sense to us – instead of investing in technology and media resources to tell our stories, in our stores, we invest in our people and our products, so every experience you have with Trader Joe’s is a great one. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get our take on Retail Media.

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110 episodes

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Manage episode 473056057 series 2282708
Content provided by Trader Joe's. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trader Joe's or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We get a lot of questions at Trader Joe’s. And we see things in the news that make us ask questions, too. Recently, we’ve seen a bunch of stories about so-called “Retail Media.” So what the heck is Retail Media, and does Trader Joe’s do it? In a nutshell, Retail Media is all about using screens and media and technology in retail stores, ostensibly to replace humans. That doesn’t make sense to us – instead of investing in technology and media resources to tell our stories, in our stores, we invest in our people and our products, so every experience you have with Trader Joe’s is a great one. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get our take on Retail Media.

Transcript (PDF)

  continue reading

110 episodes

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