Marketing has changed a lot, and if you’ve felt the pressure to keep up, you’re not alone. Between AI tools popping up everywhere and audiences craving more realness, it’s hard to know what actually works. That’s exactly what we get into with Alex Cattoni, a longtime friend of mine and the brilliant mind behind the Copy Posse. We talk about what it really takes to connect with people online and why authenticity is everything right now.

Alex shares how she went from being an intern at Mindvalley to building a global brand that’s helped over half a million copywriters and entrepreneurs grow their businesses. We chat about how AI is shaking things up and how to use it without sounding robotic. Alex also breaks down her go-to strategies for building trust with your audience, and why it starts way before the sale.

This one’s for anyone who’s ever stared at a blinking cursor wondering, “Is this even me?” or “Is anyone going to care about this?” We also talk about the incredible community Alex has built through the Copy Posse, and how you can get support if writing just isn’t your thing. From her award-winning marketing chops to her mission to make the internet less cringey, Alex brings both heart and clarity to the conversation.

Key Timestamps:

[00:00:00] Welcome to the Inside Speakeasy Podcast

[00:03:28] Moving abroad and exploring opportunities.

[00:08:14] Discovering a passion for copywriting.

[00:08:55] Health struggles and career change.

[00:12:05] Entrepreneurial journey and self-discovery.

[00:19:48] Authenticity in marketing works.

[00:22:42] Copy Posse – who is it for?

[00:24:06] How important is personal branding nowadays?

[00:25:36] Trust – a valuable currency in marketing.

[00:28:31] Human to human trust building activity is irreplaceable.

[00:32:47] Your audience needs to know that you care.

[00:36:05] Connecting business owners with marketers.

Memorable Quotes:

"I really do believe we're entering this era where the messenger is becoming more important than the message." [00:24:00] – Alex Cattoni

"After attention, trust is the most valuable currency that we have in marketing." [00:25:43] – Alex Cattoni

Connect with Alex Cattoni:

Website: https://copyposse.com

Instagram: https://www.instagram.com/copyposse/

Facebook: https://www.facebook.com/copyposse

Twitter/X: https://www.twitter.com/alexcattoni

LinkedIn: https://www.linkedin.com/in/alexcattoni/

Connect with Eric Berman:

Website: https://speakeasymastermind.com/

Instagram: https://www.instagram.com/speakeasymastermind/

Facebook: https://www.facebook.com/speakeasymastermind/

LinkedIn: https://www.linkedin.com/in/ericberman/

Produced by Evolved Podcasting: www.evolvedpodcasting.com