Changing the way people learn online is not just about piling on more information; it’s about creating an experience that makes people want to keep showing up. That’s something Marisa Murgatroyd knows better than anyone. She went from being an artist who was told she had “no marketable skills” to building a multi-million-dollar business helping thousands of people create courses that actually get results. In our conversation, she shares how she cracked the code on keeping students motivated and excited to learn.

Marisa is the Founder of Live Your Message and the Creator of the Experience Product Masterclass, and she’s helped over 18,000 students design courses that don’t just teach but truly transform. She talks about her “Experience Formula,” which mixes things like gamification, psychology, and smart design to keep people hooked on taking action. We also dig into why having a super clear mission makes all the difference when you’re creating something meant to change lives.

We also get into the future of customer experience and why it matters more than ever as AI and automation take center stage. Marisa shares some of her favorite success stories, from wild conversion rates to course creators watching their students light up with breakthroughs. If you’ve ever thought about sharing your knowledge with the world, this episode will give you the push and the tools to make it happen.

Key Timestamps:

[00:00:00] Welcome to Inside the Speakeasy Podcast

[00:02:34] Course creation from diverse backgrounds.

[00:03:27] Engaging learning experiences.

[00:06:36] Delivering transformation over knowledge.

[00:10:46] Behavioral design for engagement.

[00:18:41] Rewarding progress in serious topics.

[00:21:39] Customer experience in business.

[00:24:42] Customer experience and education.

[00:28:55] Course effectiveness through focus.

[00:32:36] Marisa’s 12-week program

Memorable Quotes:

"What really matters is that people feel like they're making progress and they're feeling rewarded for the progress that they're making." [00:18:58] – Marisa Murgatroyd

"You can have anything you want in life if you'll help enough other people get what they want." [00:34:20] – Marisa Murgatroyd

Connect with Marisa Murgatroyd:

Website: https://www.liveyourmessage.com/

Instagram: https://www.instagram.com/liveyourmessage/

Facebook: https://www.facebook.com/liveyourmessage

Twitter/X: https://twitter.com/#!/liveyourmessage

LinkedIn: https://www.linkedin.com/in/marisamurgatroyd

Connect with Eric Berman:

Website: https://speakeasymastermind.com/

Instagram: https://www.instagram.com/speakeasymastermind/

Facebook: https://www.instagram.com/speakeasymastermind/

LinkedIn: https://www.linkedin.com/in/ericberman/

Produced by Evolved Podcasting: www.evolvedpodcasting.com