Every 8-figure company starts with a single insight. In this episode, Michael shares how a simple observation from his agency work sparked the creation of Spiffy, a SaaS product that grew into a thriving, high-impact business. He takes us on the journey from recognizing a real market need to building a solution that customers couldn’t wait to adopt.

Michael reveals how identifying a “thirsty-hungry market”, niching strategically, and leveraging timing created the foundation for scalable success. From building a customer-first team to implementing YouTube-driven lead generation, he shares the strategies, lessons, and mindset that transformed one insight into a product with massive impact.

Along the way, Michael opens up about the challenges of transitioning from service-based work to SaaS, how to use data to refine your approach, and why solving a simple problem that truly matters can unlock exponential growth.

This episode is a blueprint for founders, creators, and entrepreneurs who want to turn real insights into meaningful, scalable impact. If you’ve ever wondered how one clear idea can lead to an 8-figure opportunity, Michael’s story shows exactly how it happens.

Tune in to discover how one clear insight can spark an 8-figure SaaS company, and learn how to turn your own ideas into meaningful, scalable impact.

Key Timestamps:

[00:00:00] Welcome to Inside the Speakeasy Podcast!

[00:02:42] The journey to Michael’s billion dollar success.

[00:09:05] Turning the dream of building software into reality.

[00:14:37] Solve a problem for a thirsty-hungry market.

[00:21:53] The riches are in niches.

[00:24:34] Timing and strategy = success.

[00:26:57] Tips for businesses working on their personal brand.

[00:31:31] What’s the simple thing you can solve?

[00:35:21] Leverage others’ data for your own business.

[00:37:26] Where does Spiffy fit in the buyers’ journey?

[00:41:44] Building a team with a customer support mindset.

[00:42:53] Moving from agency to SaaS Spiffy + painful lessons learned

[00:46:04] YouTube strategy for lead generation.

[00:48:05] The value Speakeasy provides for Michael.

Memorable Quotes:

"Most businesses fail, not because of a lack of resources or lack of good products, it's like implementing the wrong strategy at the wrong time. Even the right strategy at the wrong time." [00:24:35] – Michael Hunter

"The sauce is understanding and solving a real problem in the marketplace that people are willing to pay for." [00:32:03] – Michael Hunter

Connect with Michael Hunter:

Website: https://personalbrand.com

Instagram: https://instagram.com/michaelrhunter

Facebook: https://facebook.com/michaelrhunter

Twitter/X: https://x.com/michaelrhunter

LinkedIn: https://linkedin.com/in/michaelrhunter

Connect with Eric Berman:

Website: https://speakeasymastermind.com/

Instagram: https://www.instagram.com/speakeasymastermind/

Facebook: https://www.instagram.com/speakeasymastermind/

LinkedIn: https://www.linkedin.com/in/ericberman/

Produced by Evolved Podcasting: www.evolvedpodcasting.com

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