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Episode 485: BBDO Worldwide Chairman Andrew Robertson on Shaping the "Creative Shift"

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Content provided by Lance Glinn and Intercontinental Exchange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lance Glinn and Intercontinental Exchange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Creativity is undergoing a transformation as data, technology, and shifting consumer expectations reshape how ideas are formed and shared. With decades of leadership at BBDO Worldwide, Andrew Robertson explores this evolution in his new book, "The Creative Shift". He goes Inside the ICE House to discuss how organizations can unlock innovation, foster emotional storytelling, and adapt to a rapidly changing creative economy.

  continue reading

594 episodes

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Manage episode 507819065 series 2093636
Content provided by Lance Glinn and Intercontinental Exchange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lance Glinn and Intercontinental Exchange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Creativity is undergoing a transformation as data, technology, and shifting consumer expectations reshape how ideas are formed and shared. With decades of leadership at BBDO Worldwide, Andrew Robertson explores this evolution in his new book, "The Creative Shift". He goes Inside the ICE House to discuss how organizations can unlock innovation, foster emotional storytelling, and adapt to a rapidly changing creative economy.

  continue reading

594 episodes

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