How do you bridge the gap between technical complexity and business value while fostering a culture of empathy in the modern workplace? Join me for an insightful conversation in this crossover episode with Felicity Brand from Open Strategy Partners, as we tackle this question and more.
We start by exploring the connection between technical communication (TechCom) and marketing communication (MarCom), and how empathy, clarity, and trust are essential in crafting impactful messages.
We also venture into the world of AI and its influence on content development. We examine the importance of writing with AI in mind, and how tools like ChatGPT and BARD can enhance our work. As we emphasize the need for mindfulness when using these tools and the datasets they rely on, this episode offers valuable insights for communicators, technologists, and leaders alike.
About Open Strategy Partners and the hosts
Open Strategy Partners is a B2B content strategy marketing agency for tech product and service companies.
Felicity Brand is a Communications Consultant at Open Strategy Partners, where she writes and edits a variety of technical content, and loves to talk about the craft.
Carl Richards is a Media Producer at Open Strategy Partners, where he produces, edits, and masters podcasts and other audio.

Credits

• Intro and outro music - Az
• Audio engineer - RJ Basilio