Digital channels may dominate the marketing playbook, but nothing replaces the impact of a well-crafted, in-person experience.

This week, I sit down with Ashlee Nelson—event strategist, experience curator, and founder of Curated by Ashlee
—to dig into why live, high-quality events are still one of the smartest moves you can make for your brand. Even better? She shares how to actually calculate their ROI so you can prove the value to your team, clients, or investors.

Here’s what you’ll learn:
💡 Why face-to-face connection builds trust faster than any ad campaign
💡 How to design events that deliver unforgettable experiences and measurable results
💡 A practical framework for calculating ROI (beyond ticket sales)
💡 The most common mistakes businesses make with events—and how to avoid them

👉 Connect with Ashlee:
🔗 LinkedIn: linkedin.com/in/ashleenelson

🌐 Website: curatedbyashlee.com

📈 At MarketSurge, we help you turn tools into systems—and systems into growth.

🧠 Want to see it in action? Book your 15-minute Value or Free Coffee Call:
👉 Book Here

🔗 Useful Links:
🌐 Website: MarketSurge.io

📘 Facebook Page: facebook.com/profile.php?id=100035121171654

💼 LinkedIn: linkedin.com/company/marketsurgeio

🐦 X / Twitter: x.com/marketsurging

🎙️ Podcast: Inside Marketing with MarketSurge