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Stop Wasting Money: Corey Morris Reveals the START Framework Behind High-ROI Marketing Plans
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In this episode, Reed sits down with Corey Morris — marketing leader, bestselling author, and creator of the START Planning Process, a framework helping businesses finally build a digital marketing plan that isn’t driven by guru advice, “best practices,” or random tactics.
Corey’s book, The Digital Marketing Success Plan, breaks down a clear and repeatable system for building marketing strategy the right way — one that aligns goals, cuts waste, and gives businesses a plan they can actually follow, measure, and optimize.
With 20+ years of experience, conference keynotes, agency leadership, and hands-on work across search, content, and strategy, Corey brings the rare combo of clarity + practicality in a marketing world that often feels like chaos.
This episode is packed with actionable insights on:
- Why most companies don’t really have a marketing plan
- The problem with “tactics-first marketing”
- How the START model brings clarity to teams
- How AI is reshaping planning, content, and channel strategy
- Why some channels appear to “not work” (but actually do)
- How to challenge assumptions, track ROI, and build a plan that evolves
- Avoiding expensive mistakes before they happen
- How founders and marketing leaders can operate with more confidence, direction, and alignment
If you’re a founder, marketer, leader, or strategist who’s tired of guessing and ready to plan with precision — this episode is for you.
🔗 Connect with Corey Morris
📘 The Digital Marketing Success Plan: https://thedmsp.com
⚡ Voltage Digital: https://voltage.digital
💡 What You’ll Learn in This Episode
• The START Framework: Strategy → Tactics → Application → Review → Transformation
• Why planning isn’t sexy — but is absolutely essential
• How to avoid wasted spend, bloated tactics, and misaligned goals
• How AI is changing both planning and implementation
• How to create accountability and agility inside a plan
• What most companies get wrong about marketing ROI
• The #1 mindset that separates effective marketers from chaotic ones
🎯 Want to see what’s actually working in marketing?
At MarketSurge, we help businesses grow smarter, faster, and louder — with systems that scale and automation that feels personal.
🌐 Visit us at: https://marketsurge.io
📅 Book a Value or Free Coffee Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
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