Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Reed Hansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reed Hansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Become a Media Magnet: Dr. Richard Kaye on Profitable Publicity & Influence

21:01
 
Share
 

Manage episode 517838230 series 3656710
Content provided by Reed Hansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reed Hansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dr. Richard Kaye — a powerhouse in influence, visibility, and publicity.

Dr. Kaye has spent over two decades helping entrepreneurs, authors, and thought leaders elevate their reach through profitable, powerful publicity. From being featured on PBS and ABC to helping clients appear in magazines alongside Tom Cruise and Tom Hanks, Richard knows exactly what it takes to turn obscurity into opportunity.

Whether you’re pitching yourself to podcasts, TV, or radio — or simply want to understand the difference between PR, advertising, and publicity — this conversation is packed with gold for anyone serious about becoming known, trusted, and in demand.

💡 What You’ll Learn:
• The difference between PR, advertising, and publicity — and why it matters
• How to engineer repeatable publicity (not just get “lucky”)
• Why credibility, visibility, and trust are the ultimate growth multipliers
• The secret behind “prestige by association” — and how to leverage it
• How to tell your story so producers, journalists, and hosts say: “I choose you.”

👉 Key Highlights:
✅ How Dr. Kaye went from chiropractor to award-winning media strategist
✅ The #1 mistake most entrepreneurs make when hiring PR help
✅ Why your authenticity matters more than charisma on camera
✅ How to vet publicity professionals and avoid scams
✅ Real-world examples of how clients get featured on ABC, PBS, Binge TV, and even the NASDAQ Jumbotron

📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links
🌐 MarketSurge: https://marketsurge.io

🎙️ Podcast: https://marketsurge.transistor.fm

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

🔗 Connect with Dr. Richard Kaye
🌐 Website: http://richardkaye.com/media

📢 Talk About Publicity: https://talkaboutpublicity.com

🏆 Top Talent Agency: https://toptagency.com

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 517838230 series 3656710
Content provided by Reed Hansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reed Hansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dr. Richard Kaye — a powerhouse in influence, visibility, and publicity.

Dr. Kaye has spent over two decades helping entrepreneurs, authors, and thought leaders elevate their reach through profitable, powerful publicity. From being featured on PBS and ABC to helping clients appear in magazines alongside Tom Cruise and Tom Hanks, Richard knows exactly what it takes to turn obscurity into opportunity.

Whether you’re pitching yourself to podcasts, TV, or radio — or simply want to understand the difference between PR, advertising, and publicity — this conversation is packed with gold for anyone serious about becoming known, trusted, and in demand.

💡 What You’ll Learn:
• The difference between PR, advertising, and publicity — and why it matters
• How to engineer repeatable publicity (not just get “lucky”)
• Why credibility, visibility, and trust are the ultimate growth multipliers
• The secret behind “prestige by association” — and how to leverage it
• How to tell your story so producers, journalists, and hosts say: “I choose you.”

👉 Key Highlights:
✅ How Dr. Kaye went from chiropractor to award-winning media strategist
✅ The #1 mistake most entrepreneurs make when hiring PR help
✅ Why your authenticity matters more than charisma on camera
✅ How to vet publicity professionals and avoid scams
✅ Real-world examples of how clients get featured on ABC, PBS, Binge TV, and even the NASDAQ Jumbotron

📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

🔗 Useful Links
🌐 MarketSurge: https://marketsurge.io

🎙️ Podcast: https://marketsurge.transistor.fm

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

🔗 Connect with Dr. Richard Kaye
🌐 Website: http://richardkaye.com/media

📢 Talk About Publicity: https://talkaboutpublicity.com

🏆 Top Talent Agency: https://toptagency.com

  continue reading

73 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play