Join Reed Hansen, Chief Growth Officer at MarketSurge, for an in-depth conversation with Ryan Caracciolo, Founder and CEO of Trita—a data-backed, story-driven digital growth agency that’s driven millions in revenue for over 250 businesses. 🎥 In this clip, Ryan and Reed explore:
00:00 – Welcome & intros
01:15 – What “winning online” really means in 2025
03:40 – Is SEO dead in the age of AI?
08:05 – Building trust with story-driven content vs. generic posts
12:30 – Balancing AI-generated content with human authenticity
17:45 – Underrated marketing fundamentals: SEO’s blocking & tackling + website foundations
23:10 – Recommended books & the fictional hero behind Ryan’s leadership style

Striventa: https://striventa.com
🔗 Connect with Ryan Caracciolo on LinkedIn: https://www.linkedin.com/in/ryancaracciolo

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🎙️ Inside Marketing with MarketSurge Podcast: https://marketsurge.transistor.fm/
🎙️ Podcast Guest Placement (Surgecast): https://marketsurge.io/surgecast
📅 Book a 15-Minute Value or Free Coffee Call: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw